As a UX designer, for 2 years I took care of advertisement management panel (sponsored offers) with Allegro Ads team.
I was working on:
User research (quantitative and qualitative):
- Individual in-depth interviews (IDI). Conducting and preparing scenarios and all necessary materials for researchers.
- Heuristic analysis
- Competitors analysis
- Polls
- User personas
- User research
I conducted workshops with business and developers to develop creative solutions for the product.
I created mockups and UI designs of the advertising panel, including:
- Completely redesigned the list of ad campaigns
- I have changed the campaign creation page and the statistics page
- Ads Express – maximally simplified advertising panel limited to budget selection
- New website to inviting advertising agencies to cooperate
- Advertising campaign planner
- Preliminary projects of the dark mode of the Allegro mobile application for iOS and Android
